Wedgewood Consulting | Data Driven Analytics and Marketing Consultancy – Analytics Strategy | Vendor Management | SMB Needs Analysis

What We Do

Enterprise Analytics Consulting | MarTech Stack Evaluation & Optimization | Agency/Vendor Evaluation | Agency Search | Marketing & Data Needs Analysis

Who We Are

We believe that data-driven marketing and marketing analytics starts with how you’re going to use the data and what expect to get from the marketing – we like to think of this as “knowing the destination before we build the map”. At its foundation: this is not a matter of ‘what do we have’ but a matter of ‘what do we need to do?’

We work with some of the largest global companies and organizations in helping to identify a value- and consumer-centric strategy for analytics. We seek to create the ideal Analytics Framework that combines people, process and technology platforms to enable speed-to-value and unparalleled scale. This is a complicated environment of unstructured data, massive ontologies, and endless combinations and harmonizations – we help make sense of that through top-line strategic alignment to business need and aggressive out of the box thinking in terms of what’s possible.

We also work with some of the region’s brightest small and medium businesses in a number of capacities – specifically calling on our years of experience working in agencies, for MarTech firms selling to and through agencies and with major brands hiring agencies of all sizes. Many times – a small business leader does not know what is needed or where to start. That’s where we come in, we offer an agnostic view into the needs of the business and help to align them with some of the region’s strongest players in the agency game.

Leadership

Greg Brown, Principal Strategist
Coming from a background that began in the agency world, having worked for everything from a small boutique branding firm to a global full-service agency – I understand the problems facing marketers and how the agency can make or break the organization.
From there, Greg forged a path in enterprise analytics software – leading global relationships with the largest CPG company in the world and one of the “big three” in global athletic-wear, gaining experience that can be put to work immediately for your enterprise with respect to developing a global analytics and insights approach and delivering value for your brands.